The Modern Marketer
Welcome to The Modern Marketer Podcast, your go-to destination for the latest news, updates, and proven tactics to elevate your brand’s marketing game.
Join host Eddie Garrison as he dives into actionable tips, cutting-edge strategies, and innovative approaches designed to help your business grow.
From mastering your marketing strategy, to optimizing it across all verticals, The Modern Marketer delivers the insights you need to stay ahead in today’s fast-paced world.
Tune in and let The Modern Marketer Podcast guide your brand to marketing success!
The Modern Marketer
Why 37% of Consumers Now Start With AI Instead of Google
Search is no longer just a tool. It is becoming the decision layer between people and brands.
In this episode of The Modern Marketer Podcast, host Eddie Garrison breaks down new research showing that 37% of consumers now begin their searches with AI instead of Google and why this shift is redefining SEO, brand visibility, and how buying decisions are formed.
You’ll learn how AI is replacing traditional search as the first point of discovery, why users prefer AI-driven answers over link-based research, and how this changes the entire customer journey, from awareness to purchase. Eddie explains the rise of “answer optimization,” the growing importance of brand consistency and authority across the web, and the new competitive risk facing companies that rank well but fail to influence AI recommendations.
This episode also outlines practical steps brands can take to remain visible and credible in an AI-first world, including how to position your company clearly, strengthen authority beyond backlinks, and ensure your brand is understood by the systems increasingly shaping consumer decisions.
If your growth strategy still assumes Google is the starting point, this conversation will challenge that assumption and show you where the next real advantage is forming.
