The Modern Marketer
Welcome to The Modern Marketer Podcast, your go-to destination for the latest news, updates, and proven tactics to elevate your brand’s marketing game.
Join host Eddie Garrison as he dives into actionable tips, cutting-edge strategies, and innovative approaches designed to help your business grow.
From mastering your marketing strategy, to optimizing it across all verticals, The Modern Marketer delivers the insights you need to stay ahead in today’s fast-paced world.
Tune in and let The Modern Marketer Podcast guide your brand to marketing success!
The Modern Marketer
Little Treat Culture: How Everyday Moments Build Real Loyalty
In an era of AI, automation, and hyper-optimized customer journeys, brand loyalty is no longer built through big campaigns or flashy experiences. It’s built in the quiet moments in between.
In this episode of The Modern Marketer Podcast, host Eddie Garrison explores the rise of “little treat” culture, the small, human-centered interactions that make customers feel understood, respected, and valued. From thoughtful onboarding and frictionless design to empathetic error handling and timely insights, these micro-moments are reshaping how trust and memory are formed in modern brands.
You’ll learn:
- Why large campaigns are losing their influence on loyalty
- How AI raises expectations but doesn’t create emotional connection
- What “little treat” moments look like inside real customer experiences
- Why memory is becoming the most important conversion metric
- How to design systems that feel human, not mechanical
If your brand is optimized but forgettable, this episode will challenge how you think about differentiation, customer experience, and long-term growth.
Because in an AI-driven world, human moments are the currency of loyalty.
