The Modern Marketer

Unlocking 50% Brand Lift with Media Synergy

Eddie Garrison

Want a 50% lift in brand performance? This episode breaks down new research analyzing 1,000+ campaigns, and reveals why pairing traditional media with digital channels consistently drives massive results.

You’ll learn the best-performing channel combinations, how brands like Walmart are winning with cross-channel synergy, and a simple framework to make your next campaign work harder without spending more.

Perfect for marketers who want smarter strategy, not bigger budgets.