The Modern Marketer
Welcome to the The Modern Marketer Podcast. This podcast is your go-to destination for the latest news, updates, and proven tactics to elevate your brand's marketing game.
Join marketing professional Eddie Garrison as he dives into actionable tips, cutting-edge strategies, and innovative approaches to help your business soar. Whether you're looking to master social media, optimize customer experiences, or harness the power of influencer marketing, this podcast delivers the insights you need to stay ahead in today’s fast-paced digital world.
Tune in and let The Modern Marketer Podcast guide your brand to marketing success!
The Modern Marketer
Will Your Brand Survive the AI Search Revolution?
AI search isn’t coming, it’s here! And it’s rewriting the rules of visibility. In this episode of The Modern Marketer, Eddie breaks down new research from Search Engine Land showing that 90% of businesses fear losing SEO visibility as AI-driven search engines like ChatGPT and Gemini take over how people discover brands.
Learn why traditional SEO is evolving into GEO — Generative Engine Optimization, what it means for your brand’s online presence, and the concrete steps marketers can take right now to stay visible in AI-generated answers and summaries.
If ranking #1 on Google used to be the goal, this episode will show you why recognition, not just rankings, is the new metric that matters.